Sponsorship

Hisense Europe brands have been a trusted friend in homes across the globe, making life more enjoyable with innovative, reliable and thoughtfully designed appliances. Just as we bring quality and simplicity to everyday living, we proudly champion the same values in the world of sports: innovation, quality, tradition, simplicity, and fair play.
As a long-standing supporter of sports at both global and international levels, Hisense Europe’s partnerships reflect our commitment to excellence and teamwork. From the Men‘s and Women‘s EHF EURO 2026 and the EHF Champions League to the FIFA World Cup 2026™, we celebrate the unifying spirit of sports. By inspiring passion and progress on the field and in homes, we connect with what truly matters, helping people thrive and achieve greatness, together.

Football

We are proud to support elite football competitions and to be a trusted partner of both UEFA and FIFA. Our commitment to excellence aligns with the values of these prestigious organizations, and we are honoured to contribute to the passion and spirit of the beautiful game on a global scale.

Handball

We started sponsoring handball at the local level many years ago. Through the #simplyfans movement, we have expanded our presence in 2017 to the Men's EHF EURO and Men's EHF Champions League, which has become a great tool to connect all sponsorships. In addition to handball, we have also expanded our sponsorships to other sports, further strengthening our visibility and influence.

Local Sponsorships

While global and European sponsorships play a key role in our brand’s visibility and international presence, we also place great importance on supporting local sponsorships. We recognize that each market has its unique needs, and by investing in local initiatives, we can create a more meaningful impact in the communities where we operate.